Consulting
Consulting for AI systems, operations, automations and the business itself.
I've sat in every seat in several million-dollar companies now, from the CEO to COO, CTO, CRO, CMO.

01What I consult on
AI systems, Operations, Automations, Business consulting
AI systems
Automations, agents, encoded best practice, built on one source of truth your company owns.
- Work that runs without a person. The part you actually want, and the only layer that can't be built first.
- The industry sells Layer 3 to companies that never built Layers 1 and 2. Automations on dirty data, with nothing to see them fail.
Operations
One source of truth your company owns, and the cockpit your team works in.
- Every order, contact, quote, and invoice in one database, full history migrated in. Most companies have never had this.
- One place where every department sees the same numbers and does its actual work.
Automations
If it works, it deserves automation.
- Automating a broken process doesn't fix it. It makes you wrong faster.
- We won't build you Layer 3 before Layer 1 exists. That's not a preference, it's the reason this works.
Business consulting
Top-level business consulting from someone who has sat in every seat.
- Strategy, architecture, vendor calls.
- Most fractional CTOs manage and recommend. We ship. Strategy and execution in one seat.
02Every seat
I've sat in every seat in several million-dollar companies now, from the CEO to COO, CTO, CRO, CMO.
- CEOChief Executive Officer
- COOChief Operating Officer
- CTOChief Technology Officer
- CROChief Revenue Officer
- CMOChief Marketing Officer
| CEO | COO | CTO | CRO | CMO | |
|---|---|---|---|---|---|
| Leadership | CEO owns Leadership | ||||
| Finance | CEO owns Finance | ||||
| Operations | COO owns Operations | ||||
| Fulfillment | COO owns Fulfillment | ||||
| Talent Acquisition | COO owns Talent Acquisition | ||||
| Tech | CTO owns Tech | ||||
| Sales | CRO owns Sales | ||||
| Lead Generation | CRO owns Lead Generation | ||||
| Marketing | CMO owns Marketing |
03Every department
Leadership, Finance, Operations, Fulfillment, Talent Acquisition, Tech, Sales, Lead Generation, Marketing
Leadership
Priorities, the operating rhythm and the decisions only the owner should make.
Usually owned by CEO
Finance
Books, margins and cash you can see every week, not every quarter.
Usually owned by CEO
Operations
The processes the company runs on, written down and owned.
Usually owned by COO
Fulfillment
Delivery that runs the same way every time, without the founder in the loop.
Usually owned by COO
Talent Acquisition
Roles defined, a pipeline tracked, onboarding written before the hire.
Usually owned by COO
Tech
One source of truth, the tools around it, and the agents on top.
Usually owned by CTO
Sales
A sales process with stages, numbers and follow-up that does not depend on memory.
Usually owned by CRO
Lead Generation
A steady, measured flow of the right conversations.
Usually owned by CRO
Marketing
Positioning first, then the channels, measured against revenue.
Usually owned by CMO
04How it runs
Map. Build. Run.
Map
Two weeks inside your operation. What leaks, what it costs, what to build first, and what each fix is worth.
Build
One source of truth, then the cockpit, then the automation. Fixed price against a written brief. First working demo in days.
Run
We run what we build: outside monitoring, weekly ship notes, a monthly savings ledger.
In the room
The work starts in a room like this.
05In their words
What the people I build with say.
Rob is a transformative force in all things business, but specifically when it comes to identifying bottlenecks and developing systems. If you want to increase your revenue, and need a reliable human to build the machine, Rob is a must-have on your team.
Ryan RobertsCo-Founder @ Alchemy ExecutiveRob has completely transformed the way my agency operates. He walked us through defining our core processes, showed us what needed to go, and helped set up AI automations that have seriously freed up our team to focus on growth. Knowing Rob, he'll overdeliver.
Jeremy AlbeldaTV Personality and Serial EntrepreneurFifteen minutes. Bring your messiest process.
Tell me the one thing only you can do. I'll tell you how it becomes a system, and whether we're a fit.
Book a 15-minute call

