Co-founder and CTO
Brand Alchemy
We turn experts and founders into industry authorities.
brandalchemy.io
What I do there
- We build the operating system your business runs on, so it stops running on you: one source of truth you own, one cockpit your team works in, then the automation.
- We run what we build: outside monitoring, weekly ship notes, a monthly savings ledger.
- We won't build you Layer 3 before Layer 1 exists. That's not a preference, it's the reason this works.
- My role
- Founder
- Who it is for
- A founder running a company doing $2M to $25M. Revenue is real. The machine behind it is still the founder.
- Visit
- brautolabs.com
Results, from Brauto Labs
Built. Shipped. Running today.
Names withheld out of respect for client confidentiality; every number below is real and documented.
- production services running businesses today, built and operated by this practice
- 40+
- from empty repository to a live client-facing marketplace, part-time
- 4 weeks
- surprise invoices: fixed-scope builds, capacity-banded retainers, everything in writing
- 0
7-figure marketing agency
One operating system replaced the no-code duct tape
- ~140 dashboard pages
- 100k+ records migrated, none lost
- ~$19k/yr tool spend eliminated at ceiling
15-year-old publishing business
Out of the founder's head, ready for an exit
- 27,797 sales records unified
- 9,346 inventory items, self-scoring
- 6 roles, database-enforced access
Two-partner venture
Empty repository to live marketplace in four weeks, part-time
- 4 wks to live, part-time
- 97.2% of sellable supply priced automatically
- 0 payment code needed for first revenue
Agency leadership team
A finance command center on top of QuickBooks
- 173 → 79 accounts, restructured
- 1,515 transactions recoded, to the penny
- +7.6pts true gross margin revealed
Source: brautolabs.com/case-studies, as published, read October 4, 2026.
All companies
Fifteen minutes. Bring your messiest process.
Tell me the one thing only you can do. I'll tell you how it becomes a system, and whether we're a fit.
Book a 15-minute call