Co-founder and CTO
Brand Alchemy
We turn experts and founders into industry authorities.
brandalchemy.io
What I do there
- We build the operating system your business runs on, so it stops running on you: one source of truth you own, one cockpit your team works in, then the automation.
- We run what we build: outside monitoring, weekly ship notes, a monthly savings ledger.
- We won't build you Layer 3 before Layer 1 exists. That's not a preference, it's the reason this works.
- My role
- Founder
- Who it is for
- A founder running a company doing $2M to $25M. Revenue is real. The machine behind it is still the founder.
- Visit
- brautolabs.com
Results, from Brauto Labs
Built. Shipped. Running today.
Names withheld out of respect for client confidentiality; every number below is real and documented.
- production services running businesses today, built and operated by this practice
- 40+
- from empty repository to a live client-facing marketplace, part-time
- 4 weeks
- surprise invoices: fixed-scope builds, capacity-banded retainers, everything in writing
- 0
7-figure marketing agency
One operating system replaced the no-code duct tape
- ~140 dashboard pages
- 100k+ records migrated, none lost
- ~$19k/yr tool spend eliminated at ceiling
15-year-old publishing business
Out of the founder's head, ready for an exit
- 27,797 sales records unified
- 9,346 inventory items, self-scoring
- 6 roles, database-enforced access
Two-partner venture
Empty repository to live marketplace in four weeks, part-time
- 4 wks to live, part-time
- 97.2% of sellable supply priced automatically
- 0 payment code needed for first revenue
Agency leadership team
A finance command center on top of QuickBooks
- 173 → 79 accounts, restructured
- 1,515 transactions recoded, to the penny
- +7.6pts true gross margin revealed
Source: brautolabs.com/case-studies, as published, read October 4, 2026.
All companies
Co-founder and CEO
PressRank
A publisher marketplace: vetted publishers at today's prices.
pressrank.io
Partner
Write That Right
Link building and SEO.
writethatright.com
Fifteen minutes. Bring your messiest process.
Tell me the one thing only you can do. I'll tell you how it becomes a system, and whether we're a fit.
Book a 15-minute call